ESTABLISHED 1890. OVER 130 YEARS EXPERINCE - 020 7636 8490



As of May 25th 2018, all companies holding data on European Citizens must apply measures to ensure that private data held on EU citizens is secured.

Here at The Soho Wine Supply Limited, we take your privacy seriously and will only use your personal information to administer your account and to provide the products you have requested from us.

This privacy policy sets out how The Soho Wine Supply Ltd uses and protects any information that you may give us when using this website. Personal data is any information that can be used to identify an individual, either directly or indirectly. It can refer to obvious things like your name and address, but also to online identifiers such as IP addresses.

By making a purchase, creating a Soho Wine account, using our website, signing up to online marketing, or providing your details to us in store or over the phone, you are acknowledging that your personal data may be used according to the practices set out in this policy.

Our Privacy Promise

Soho Wine Supply, we promise to be transparent with you about how we use your personal data. We are committed to maintaining the safety and security of all personal data from the point of collection to its deletion from our company.

We have to collect some personal data from you in order to provide you with our services. This means that we may also need to share this information with third parties who help us to provide these services, such as our couriers so they can deliver your items to you. We will make sure that all third parties we are engaged with treat your personal data with as much respect as we do.

Who are we?

The Soho Wine Supply Ltd

18 Percy Street



Tel: +44 (0)20 7636 8490


Registered company number 00392737

How do we collect your personal data?

This section explains how and when we collect your personal data

You share your data with us when:

• You register for a Soho Wine account

• You sign up for our newsletter and other online marketing

• You sign up for our catalogue

• You talk with us on the phone or in-store

• You send emails or letters to us

• We collect your data when you use these services

• Transactional details when you order something from us

• Cookies gathered from the devices you use to connect to our website or social media platforms

• Data from 3rd parties we work with

• Our social media platforms

What personal data do we collect from you?

We have to collect some information from you so we can provide you with our services, for example when you order items from us. We do our best to make sure that we do not collect excessive information from you and limit it to only what is necessary for us to provide the service you require.

Data we collect about you

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity data – name and title

Contact data – address, postcode, email address and telephone numbers

Transactional data – details of products you have purchased from us, including date and time of purchase and spend in relation to that purchase

Technical data – internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website

Card payment details – used for transactions: Card name, number, expiration date, CSV number, billing & delivery address

Profile data – purchases or orders made by you, your interests, preferences, feedback and survey responses, preferences about the use of the services (including whether you are interested in certain services that we offer)

Usage data – information about how you use our website, products and services

Marketing and communications data – your preferences in receiving marketing from us and our third parties and your communication preferences. How we use your personal data

Who we share your data with

Soho Wine Supply Ltd will never sell, trade or rent any of your information to any third party and this includes, but is not limited to your name, address, telephone number, email or credit card information.

However, we may share your personal information with our suppliers, service providers, couriers and other third-party contractors to fulfil contractual orders that you place with us and to provide the services you request. Soho Wine Supply Ltd. also uses a data management company and newsletter service where your data is stored securely


We work with PayPal to offer our customers more convenient methods of payment. PayPal enables you to send payments quickly and securely online using a credit card or bank account. All PayPal transactions are subject to the PayPal Privacy Policy, available to view here.

Social Media

Soho Wine Supply Ltd engages in online social media advertising on social media sites including Facebook and Instagram.

On these social media network sites, we target Soho Wine Supply Ltd content, videos and ads to you when you are on other websites and social media sites. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags and cookies, as well as specific services offered by social media networks, such as Facebook Custom Audience Services.


We will share your name, address, email address and phone number with our trusted couriers so that they can make the delivery to you and send delivery updates directly to you. We use different couriers depending on the size of the item(s) you have ordered, how quickly you have requested delivery and where you live.

How long we keep your data

We work hard to ensure that we do not keep your personal data for longer than is necessary to fulfil the purpose for which it was collected. Generally, we will not retain your personal data for longer than six years, as this is the statutory period for retaining HMRC records.

How we look after your data

We will protect the data you entrust to us with appropriate measures and controls, as well as ensuring that the companies we work with are just as careful with your data.

We will always use appropriate technical and organisational measures to prevent the loss, misuse, destruction or alteration of your personal data.

We will continually test, audit and monitor our compliance with Information Security standards and relevant Data Protection regulations.

We ensure that the third parties we work with who process your personal data operate under a Data Sharing Agreement.

Our Mailing Lists


From time to time, you will receive promotional emails and newsletters from us about our products and services. Please note, you will only receive these promotional emails only if you have opted in to receive them from us on the Soho Wine Supply Ltd website or have given a third-party permission to share your e-mails.

If you do not want to receive emails from Soho Wine Supply Ltd you can click on the “Unsubscribe” link at the bottom of any email communication sent by us or by emailing us at

Please allow us 3 business days from when the request was received to complete the removal, as some of our promotions may already have been in process before you submitted your request.

Please note, if you place an order with us, sign up for an out of stock notification email or are a VIP customer we may contact you by email or telephone if we have any questions or queries in relation to your order or need to update you with regards to your account or order. In all instances, this will not re-subscribe you to our newsletter services.

How Can I Subscribe to your Postal or Email Mailing List?

If you wish to subscribe or have previously unsubscribed from our mailing list, you can easily subscribe again. To do so please take the following steps:


To re-subscribe by email, please head to Soho Wine Supply and enter your email address into the newsletter sign-up box at the bottom of each page. You will receive a confirmation email, that you will have to opt-in to hear from us.

Your rights

You have the following rights with regards to your personal data:

The right to be informed – this privacy notice explains to you how your personal data is processed by us.

The right to access – you can request that we provide you with all of the personal data that we hold about you. We will provide this to you free of charge within one month of your request.

The right to rectification – we like to make sure that the information we have about you is correct. You can manage your personal details within your Soho Wine Supply Ltd account to ensure that they are up to date, or you can contact us to let us know if we have any incorrect information about you by contacting

The right to erasure – you have the right to have your data ‘erased’ in the following situations:

Where the personal data is no longer necessary in relation to the purpose for which it was originally collected or processed

When you withdraw consent

When you object to the processing and there is no overriding legitimate interest for continuing the processing

When the personal data was unlawfully processed

When the personal data has to be erased in order to comply with a legal obligation

The right to restrict processing – you have the right to request that we stop processing your personal data in certain situations such as:

Where you contest the accuracy of your personal data, we will restrict the processing until you have verified the accuracy of your personal data

Where you have objected to processing and we are considering whether our legitimate grounds override your legitimate grounds

When processing is unlawful, and you oppose erasure and request restriction instead

Where we no longer need the personal data, but you require the data to establish, exercise or defend a legal claim

The right to object – you have the right to object to the processing of your personal data in the following circumstances:

Direct marketing – remember you can opt out at any time from our marketing communications using the preference centre in your Soho Wine account, by using the ‘unsubscribe’ function in our marketing emails or by contacting us at

Where the processing is based on our legitimate interests as detailed in the table above

Processing for purposes of scientific/historical research and statistics

Changes to this Privacy Policy

Soho Wine Supply Ltd reserves the right to update and make changes to this Cookie and Privacy Policy from time to time. We advise you to revisit our Cookie and Privacy Policy regularly to ensure that you are aware of any modifications or updates to the ways in which we collect and use your personal information.


By using this website, you accept the policies set forth in this Cookie and Privacy Policy.

How to contact us

If you want to talk to us about anything in this privacy policy, find out more about your rights or to exercise your rights, please contact us using the information provided in the ‘Who are we?’ section of this Privacy Policy and our team will be happy to help.


Cookies, & How we use them

What is a Cookie?

A “cookie” is a small data file stored by your Web browser on your computer or mobile device [hard drive] it allows us to recognise your computer (but not specifically who is using it) upon entering our site by associating the identification numbers in the cookie with other customer information you have provided us. That customer information is stored on our secured database.

Our cookies

In addition to the cookies above, we also use cookies to:

Ensure you remain logged into the website throughout your browsing session

Maintain the functions that support your customer journey

Help us to improve your browsing experience by giving us insight into how our website is being used.

What is a Web Beacon?

A “web beacon” or “pixel tag” or “clear gif” is typically a one-pixel image, used to pass information from your computer or mobile device to a website.

Why do we use Cookies & Web Beacons?

We use cookies and web beacons to keep track of what you have in your shopping cart and to remember you when you return to the website as well as to identify the pages you click on during your visit to our site and the name of the website you visited immediately before clicking to Soho Wine Supply. We use this information to improve our site design, product assortments, customer service, and special promotions. We may also use web beacons, and other technologies, to help track whether our communications are reaching you, to measure their effectiveness, or to collect certain non-personal information about your computer, device, or browser in order to allow us to better design future communications to you. We may contract with third parties who may use cookies and web beacons and collect information on our behalf or provide services such as credit card processing, shipping, promotional services, or data management. We call them our Customer Care Partners. These third parties are prohibited by our contract with them from sharing that information with anyone other than us or our other Customer Care Partners.

Can I Disable my Cookie & Web Beacons?

You can, of course, disable cookies and web beacons on your computer by indicating this in the preferences or options menus in your browser. However, it is possible that some parts of our website will not operate correctly if you disable cookies.

Further information

If you would like more information on cookies and privacy legislation, please visit the Information Commissioners Office here.