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Cynar is an Italian bittersweet liqueur, named after the botanical name for artichoke, Cynara Scolymus, whose flavour dominates this infusion of 13 herbs and plants. It’s deliciously versatile and distinctive.
The secret recipe, which has remained the same since its creation, is based on some of the natural substances found in the artichokes, including ‘cynarine’.
Created by Angelo Dalle Molle, a Venetian entrepreneur and philanthropist, Cynar was launched in Italy in 1952. Since then, the brand has grown and is now distributed internationally.
Cynar became popular in Italy thanks to the first ads (during the Italian “Carosello”) performed by the famous actor, Ernesto Calindri and the claim “Cynar, against the attrition of modern life”.
Serve pre- or post-dinner, neat over ice with a slice of orange or topped off with soda (a very popular serve in its native Italy). You could also use it as a cocktail ingredient for powerfully flavoured “pungent” drinks. For example, it shines as an alternative to Campari in the Negroni cocktail.
Tasting Notes
Colour: Clear amber.
Nose: Delicate smoke, herbs,
Palate: Bittesweet vegetables, caramel, and toffee with hints of quinine bitterness and baking spices.
Finish: Lingering bitterness and smokiness. A beautiful herby savouriness.
| • Country | Italy |
| • Bottle Size | 70cl |
| • Alcohol | 16.5% |
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